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Better oral care, start to finish
A higher standard for everyday oral care: 10% nano-hydroxyapatite, the mineral your enamel is made of, and nothing we wouldn't want in our own mouths.
60-day money-back guaranteeReviewed by dental hygienistsHeavy metal testedMade in the USA
Our original formula
10% Nano-Hydroxyapatite Toothpaste
Our everyday toothpaste, made with 10% nano-hydroxyapatite, the same mineral found in healthy enamel.
- Helps remineralize and support enamel
- Naturally brightens
- Fluoride-free and SLS-free
6 flavors · mix and match in one box
From $9.99Save up to 32%As low as $6.79/tube with subscribe and save
A formula for every smile
The same clean ingredients and high standard, made for sensitive teeth, kids, and travel.
For sensitive teeth
Sensitivity Toothpaste
10% nHA with 5% potassium nitrate. Helps reduce painful sensitivity to cold, heat, sweets, and acids.
$11.99Save up to 32%As low as $8.15/tube with subscribe
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For kids
Kids Toothpaste
Fluoride-free nHA toothpaste in kid-approved flavors that make brushing something they look forward to.
From $9.99Save up to 32%As low as $6.79/tube with subscribe
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Perfect for on the go
10% nHA Toothpaste Tablets
Our 10% nHA formula in a travel-ready tablet. Made for the gym bag, the office, and the carry-on.
$19.99
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Tools & More
Complete Your Routine
Everything you need to keep that dentist clean feeling and fresh breath.
Copper Tongue Scraper
$11.99
Floss Picks
$12.99
Tongue Brush
$7.99
Oral Probiotic Mints
$19.99
Kids Tongue Scraper
$9.99
