The Better For You Toothpaste That Supports Your Enamel
10% nano-hydroxyapatite helps remineralize* and support enamel, without fluoride, SLS, or artificial anything.
Not all toothpaste is created equal.
Most nHA toothpaste uses a fraction of the amount the research studied and doesn't tell you. Here's what's different.
The full 10%
Most nHA toothpaste uses 1–5%. We use 10%, the concentration used in the published research on nano-hydroxyapatite. Not a trace amount for the label.
Rod-shaped particles
Shape and size decide whether nHA can reach the enamel surface. We specify both, so the percentage means something.
Fluoride, SLS, or artificial anything
No fluoride, no SLS, no triclosan, no titanium dioxide, no artificial flavors or colors. Sweetened with xylitol.
How it compares.
| Mouthology | Fluoride toothpaste | Typical nHA toothpaste | |
|---|---|---|---|
| Nano-hydroxyapatite | 10% | ✕ | 1–5%, often unlisted |
| Particle shape specified | Rod-shaped, ~100nm | ✕ | Rarely |
| Fluoride-free | ✓ | ✕ | ✓ |
| SLS-free | ✓ | ✕ | Sometimes |
| Xylitol | 13% | ✕ | Varies |
| Reviewed by dental hygienists | ✓ | ✕ | ✕ |
Nano-hydroxyapatite, explained.
Hydroxyapatite is the primary mineral your enamel is made of. In toothpaste, the details that matter are shape, coating, and concentration.
It's the primary mineral your enamel is made of
Nano-sized particles are small enough to reach the enamel surface where it matters.
How it helps remineralize*
As you brush, nHA particles are deposited onto the enamel surface, where they can settle into microscopic gaps and help support the natural remineralization process.
Why brightness follows
A smoother, more even enamel surface reflects light better. A natural brightening effect, without peroxide.
10% nHA. None of the bad.
What's never in it Never
- ✕FluorideNot needed when nHA is doing the work
- ✕SLSA harsh foaming agent
- ✕Triclosan & titanium dioxideAdditives we won't use
- ✕Artificial flavors & colorsNothing added for looks
What is Always
- ✓10% nano-hydroxyapatiteThe primary mineral your enamel is made of
- ✓13% xylitolHelps support a balanced oral environment
- ✓Hydrated silicaGentle polishing, low-to-medium abrasivity
- ✓Coconut-derived foaming agentLather without SLS
Why dental hygienists recommend it.
★★★★★“I've been a dental hygienist for many years, and I'm very selective about the products I recommend to patients. It leaves the teeth feeling incredibly smooth and clean without the harshness that some whitening toothpastes can cause.”
★★★★★“As a dental hygienist, I love having the opportunity to recommend alternative options to my patients. It leaves my mouth feeling fresh and clean.”
★★★★★“Love the ingredients, the taste and the price! As a hygienist, I'm definitely going to recommend Mouthology to my patients.”
We couldn't find a toothpaste we trusted.
“My mom was a dental hygienist, so I grew up understanding oral health. It was becoming a father of two that made me stop accepting outdated ingredients as the standard, for my family, and for everyone else's.”
Before you switch.
What is nano-hydroxyapatite?
The primary mineral your enamel is made of, in particles small enough to reach the enamel surface. It's been used in toothpaste in Japan since the 1980s and helps remineralize* and support enamel.
Why 10%?
It's the concentration used in the published research on nano-hydroxyapatite, and the upper level reviewed by European scientific authorities for toothpaste. A bigger number isn't backed by better evidence, and most brands use far less.
Does it work without fluoride?
Nano-hydroxyapatite is the fluoride-free option with the most research behind it. Our toothpaste is fluoride-free, SLS-free, and reviewed by dental hygienists.
How long until I notice a difference?
Most people notice a smoother, cleaner feel right away. Consistent twice-daily brushing over several weeks is where the enamel support comes from, which is why we recommend a routine, not a trial.
How does the subscription work?
Pick your flavor and pack. You save on every delivery, 3+ tube subscriptions ship free, and you can skip, swap flavors, or cancel anytime from your account.
What if I don't like it?
60-day money-back guarantee. If it isn't for you, email us and we'll refund you, no questions asked.
Ready to make the switch?
Six flavors. One 10% formula. Free shipping on 3+ tube subscriptions, and 60 days to decide.
